by Howard J. Hinton
This book teaches motel/hotel sales people how to sell their rooms and services to bus tour operators. Much of the material also applies to attractions and restaurants. Tour promotion agencies, receptive operators and tour wholesalers will also receive valuable information from this insightful book.
All the steps necessary to host group tours are covered from beginning to end. The book begins with assessing the group tour market in the area and goes through the steps necessary to increase and maintain group tours. Learn how to decide what to charge for your services, how to present your product to the tour groups, how to make the group's stay a pleasant one, how to ensure the groups return in the future, and much more.
This 64 page book offers a very extensive appendix, with forms and lists and a glossary of terms. |